ProjectsStena Recycling – Auto Złom

The Brief

Auto Złom is Stena’s latest automotive recycling service. It continues their expansion and commitment to recycling in Warsaw, Poland. The plant was opened in April 2013 and they needed branding support the launch. Continuing our partnership with Stena Recycling, they contacted the Small Room to create something unique, yet also sympathetic to the existing Stena design and also to the Ekostacja brand also created by us.

The Solution

Staying within the umbrella branding we set out to create something simple and effective for Auto Złom. As we had done with the Ekostacja branding we wanted the focus point to be the typography. The type was highlighted with a simple outline of a car which had been ‘tinted’ to keep the focus on the type and the Auto Złom message.

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