ProjectsHelen Lucas Beauty Therapy

The Brief

Logo, branding, stationery and website for Helen Lucas beauty therapy. Helen wanted a modern, clean and feminine design that reflected her services and appealed to her target audience without being too ‘girly’.

The Solution

The typography would be key with the name ‘Helen Lucas Beauty’ being at the forefront of the design. Simple, bold and clean but with a twist. The curved ends of the letters represent to soften the design and present something more feminine and smooth. The colours serve to back up the message with the pink acting as the feminine and the brown representing a richness and class to the brand. The floral pattern is the icing on the cake but is tinted to soften the effect and keep the emphasis on the typography.

Developing new business through printed brochure material, word of mouth and a strong bold web presence has enabled Helen to elevate her exposure and her client base and become synonymous with stylish affordable beauty therapy.

The Small Room are a pleasure to work with. Andy really got to know our business which meant the process of creating our new branding and website was effortless.

Helen Lucas

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