British Gypsum (Saint Gobain) approached us with a problem. They had an upcoming exhibition to display their large range of industrial ceiling tiles, however they realised that while in themselves these products were technically fascinating, visually they might not arouse the interest deserved in them.
After looking at these tiles we realised they resembled an artists blank canvas. So we set about to create artwork for British Gypsum to ‘paint’ onto them. A large variety of designs were made which all tied in with the arrangement of the dots and lines on the tiles themselves, the tiles were then displayed on the walls as Art and labeled with a small notice displaying the tiles properties, in the same way it would in a gallery.