ProjectsBlackbird Warszawa – Website
Blackbird Warszawa (formally Pff) is a language academy, translation agency and expatriate service company based in Warsaw.
After designing the new branding for Blackbird (view here.) they asked the Small Room to design their new website. In effect they would need four websites within one, the main umbrella website with three micro sites for the three departments, language school, translation agency and expat services.
We decided to use the same approach we used on the branding for the new website. All the graphic elements within each department micro site were changed to reflect the branding of each appropriate division. This would help the user identify the distinct departments and help Blackbird target specific markets through direct links to the appropriate micro site.
We decided on a responsive design that would work on tablets too and made the fonts size larger as well as keeping to a clean two column grid to offer a clear user experience that would be equal over traditional desktop pc’s and tablets.
To help the user experience we hid the sub navigation for each department until the user was in that specific area of the micro site. To provide a visual break from some of the areas that were ‘text heavy’ we populated the site with many colourful graphs and charts to help illustrate the wide range of services offered by Blackbird.
Visit the Blackbird website live hello-blackbird.com/en
The Small Room created our new branding – fresh, cutting-edge, serious yet very playful at times. We have a lot of different services and completely different clients using them. We needed to show it in our logo, brochures and website. Andy had a very holistic approach absolutely necessary in our case.
The outcome we hoped for was difficult to achieve, yet it worked and it turned out it was everything we wanted!
Marta Kołkowicz – co-owner, Blackbird